Our Keynote Presenters
Charmaine Keegan
Founder and Director - Smarter Selling
Session: Be the Trusted Advisor, Keynote Speaker - Wednesday 6 May – 8.45AM – 10:30AM
DETAILS: In this interatactive 2 hour session (think of this more as a workshop), Charmaine shares how clients are becoming increasingly educated and more discerning, relying on Professionals to operate with a modern and sophisticated communication framework that “pre-sells” clients on their expertise and authority.
Delving into communication nuances around Body Language – she explores the hidden messages between you and your clients.
This signature, transformative keynote unveils the high-performance mindset and strategies that credibly elevate your market position to become the obvious client choice as a collaborative partner, and Trusted Advisor.
BIOGRAPHY: Charmaine Keegan – Transformational Sales Expert
Speaker, Trainer, Sales Influencer, Director and Founder of Smarter Selling
Sales is the oxygen and lifeblood of any business.
For over 30 years, Charmaine Keegan has been a recognised leading sales expert transforming how professionals’ approach modern sales through the powerful intersection of mindset, communication, and commercial savviness.
During her formidable international high-performance sales career, Charmaine has trained and inspired over 35,000 professionals worldwide. As a certified trainer in multiple modalities including NLP, Hypnotherapy, Timeline Therapy, Myers-Briggs, Situational Leadership, and Extended DISC, Charmaine translates complex behavioural insights into practical sales techniques.
Her profound sales knowledge is centred on deep understanding of:
- Client buying strategies and decision-making styles
- Behaviours that distinguish top-performing sales professionals
- Unconscious communication patterns and underlying beliefs
Pragmatic by nature and having 'walked the walk,' Charmaine delivers high-impact, thought-provoking content that challenges conventional thinking. Her keynotes and workshop sessions seamlessly blend proven sales methodologies with latest neuroscience insights to unlock personal and professional potential.
Audiences are captivated by her dynamic, informal style—memorably rich with humour, relevance, and expertise. She empowers professionals to:
- Embrace sales with integrity and authenticity
- Build collaborative relationships that drive business growth
- Become Subject Matter Experts, Authorities in their Field, and Trusted Advisors
A sought-after keynote speaker, panellist, and content contributor across Australia and abroad, Charmaine has authored over 20 eBooks and serves as a spokesperson for leading sales platforms.
Charmaine does more than connect with an audience—she catalyses transformative experiences that inspire confidence and equip people with sophisticated frameworks, actionable tools and strategies that yield immediate and lasting results.
For more information: www.smarterselling.com.au and https://www.linkedin.com/in/charmainekeegan/
Harry Moffitt
Psychologist, Managing Director at Stotan Group, APAC Director at Mission Critical Team Institute, Author
Session: Building Strong Minds (and Teams), Keynote Speaker - Thursday 7 May – 8.45AM – 9:45AM
OVERVIEW: How can we focus on well-being and avoid burnout? How can we make sure our team mates continue to show up and thrive in these environments?
We will hear from Harry Moffitt, Psychologist, Managing Director at Stotan Group and former SAS Team Commander on how to build strong minds (and teams).
DETAILS: Leading or participating as part of a bid team requires extraordinary resilience. Stakes are high and the deadline always looms. In most cases, bid teams are always juggling multiple jobs, in a pressure cooker. Add in the complexity of human dynamics, time poor subject matter experts, and new technology. It's a lot.
Harry Moffitt will present on his background as an SAS Team Commander, and now psychologist, sharing stories of extraordinary resilience.
He will lead us through some simple exercises to help delegates to build effective habits: routines, rituals and coping mechanisms, and learn how to become our own high performance manager.
BIOGRAPHY: Anthony ‘Harry’ Moffitt, Psychologist, Managing Director at Stotan Group, APAC Director at Mission Critical Team Institute, Author
Anthony ‘Harry’ Moffitt is a registered, practising Psychologist who focuses on individual, team, and organisational performance. A former SAS Team Commander of nearly 30 years experience, he is the Managing Director of Stotan Group – a high-performance research and consulting group who work globally with elite teams across sports, special forces, first responder, and the corporate disciplines. He is also a Partner at the internationally renown Mission Critical Teams Institute.
Harry completed his time with the SAS as its inaugural Director of High-Performance where he was the founder and architect of the first-of-its-kind, multi-million-dollar SAS Wanderers Education Program.
In 2021, Harry released his first book, the best-selling memoir Eleven Bats about cricket and his active service in the SAS, during which he was wounded in action, in 2008. He recently released his second book The Fourth Pillar: Modern Stoicism and the Philosophy of High Performance which maps his journey to understand human and team behaviour from the NFL and NASA, to warfighting and investment banking. He is also singer—songwriter for the original punk-rock-band The Externals.
Harry has been married for 30 years to Danielle with whom he has two children, and recently, their first grandchild. He values integrity, humour, bricolage, and a pint of Guinness with friends.
For more information: www.harrymoffitt.com.au and https://www.linkedin.com/in/harrymoffitt/
| APMP ANZ 2026 Terms & Conditions Privacy Policy Venue The Langham, Melbourne, 1 Southgate Ave, Southbank VIC 3006 | Acknowledgement of Country We acknowledge the Wurundjeri Woi-wurrung and Bunurong Boon Wurrung peoples of the Kulin Nation. We pay our respects to their Elders past and present. | Contact Us APMP ANZ Chapter Conference Secretariat: Essential Experiences Event Management Email: apmp@essentialexperiences.com.au |