Our Keynote Presenters



Charmaine Keegan

Founder and Director - Smarter Selling

Session: Be the Trusted Advisor, Keynote Speaker (Speaker 1) - Wednesday 6 May – 8.45AM – 10:30AM

DETAILS: In this interatactive 2 hour session (think of this more as a workshop), Charmaine shares how clients are becoming increasingly educated and more discerning, relying on Professionals to operate with a modern and sophisticated communication framework that “pre-sells” clients on their expertise and authority.

Delving into communication nuances around Body Language – she explores the hidden messages between you and your clients.

This signature, transformative keynote unveils the high-performance mindset and strategies that credibly elevate your market position to become the obvious client choice as a collaborative partner, and Trusted Advisor.

BIOGRAPHY: Charmaine Keegan – Transformational Sales Expert

Speaker, Trainer, Sales Influencer, Director and Founder of Smarter Selling

Sales is the oxygen and lifeblood of any business.

For over 30 years, Charmaine Keegan has been a recognised leading sales expert transforming how professionals’ approach modern sales through the powerful intersection of mindset, communication, and commercial savviness.

During her formidable international high-performance sales career, Charmaine has trained and inspired over 35,000 professionals worldwide.  As a certified trainer in multiple modalities including NLP, Hypnotherapy, Timeline Therapy, Myers-Briggs, Situational Leadership, and  Extended DISC, Charmaine translates complex behavioural insights into practical sales techniques.

Her profound sales knowledge is centred on deep understanding of:

  • Client buying strategies and decision-making styles
  • Behaviours that distinguish top-performing sales professionals
  • Unconscious communication patterns and underlying beliefs

Pragmatic by nature and having 'walked the walk,' Charmaine delivers high-impact, thought-provoking content that challenges conventional thinking. Her keynotes and workshop sessions seamlessly blend proven sales methodologies with latest neuroscience insights to unlock personal and professional potential.

Audiences are captivated by her dynamic, informal style—memorably rich with humour, relevance, and expertise. She empowers professionals to:

  • Embrace sales with integrity and authenticity
  • Build collaborative relationships that drive business growth
  • Become Subject Matter Experts, Authorities in their Field, and Trusted Advisors

A sought-after keynote speaker, panellist, and content contributor across Australia and abroad, Charmaine has authored over 20 eBooks and serves as a spokesperson for leading sales platforms.

Charmaine does more than connect with an audience—she catalyses transformative experiences that inspire confidence and equip people with sophisticated frameworks, actionable tools and strategies that yield immediate and lasting results.

For more information: www.smarterselling.com.au and https://www.linkedin.com/in/charmainekeegan/

APMP ANZ 2026
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Venue 
The Langham, Melbourne,
1 Southgate Ave, Southbank
VIC 3006
  
Acknowledgement of Country
We acknowledge the Wurundjeri Woi-wurrung and Bunurong Boon
Wurrung peoples of the Kulin Nation. We pay our respects to their
Elders past and present.


Contact Us
APMP ANZ Chapter Conference Secretariat: 
Essential Experiences Event Management

Email: apmp@essentialexperiences.com.au
Phone: 07 3217 5353